The Power of Driver Mapping in Digital Finance Analytics

Aligning Data and Analytics Investments with Business Outcomes

In today’s rapidly evolving digital landscape, finance professionals are increasingly relying on data and analytics (D&A) to drive decision-making and achieve business objectives. However, with the abundance of data available, it can be challenging to determine which analytics projects will deliver the most value. This is where driver mapping comes into play. By mapping financial planning and analysis (FP&A) activities to decision makers’ information needs, driver mapping provides a clear way to align D&A investments with business outcomes.

Serving a Variety of Organizations

Driver maps are versatile tools that can be utilized by a wide range of organizations, from complex enterprises and government entities to not-for-profit organizations and business units. They can also be applied to specific operating regions, product lines, and projects. Regardless of the organization type, driver maps serve multiple purposes.

Enhancing D&A Strategy

One of the key benefits of driver mapping is its ability to enhance D&A strategy. By visualizing how a business creates and delivers financial or strategic value, driver maps help identify high-value analytics projects that should be prioritized in the finance analytics strategy. These maps enable finance teams to focus their efforts on areas that will have the greatest impact on business outcomes.

Improving Analytics Model Design

Driver maps can also be used to source feedback on analytics model design. By sharing the map with relevant stakeholders, finance professionals can gather insights and suggestions on how to improve the accuracy and effectiveness of their analytics models. This collaborative approach ensures that the models are aligned with the needs and expectations of decision makers, resulting in more informed and impactful decisions.

Educating Business Leaders

Another valuable application of driver mapping is in educating business leaders. By visually representing the relationship between FP&A activities and the information needs of decision makers, driver maps provide a clear and concise overview of how financial data can inform strategic decisions. This enables business leaders to make more financially informed decisions, leading to improved outcomes and increased value for the organization.

Enabling Agile Decision-Making

Driver mapping also facilitates agile decision-making. By aligning FP&A activities with specific decision points, organizations can quickly assess the impact of different scenarios and make informed decisions in a timely manner. This agility is crucial in today’s fast-paced business environment, where the ability to respond swiftly to changing market conditions can make or break an organization’s success.


In the realm of digital finance analytics, driver mapping emerges as a powerful tool to align D&A investments with business outcomes. By visually mapping FP&A activities to decision makers’ information needs, organizations can prioritize high-value analytics projects, improve analytics model design, educate business leaders, and enable agile decision-making. As businesses continue to navigate the complex world of data and analytics, driver mapping offers a clear and effective way to drive financial success and strategic growth.






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