A comprehensive look at the features and options available during the FT.com trial period
In an era of digital media dominance, news organizations are constantly evolving their strategies to attract and retain readers. The Financial Times (FT) has taken a bold step forward by offering a trial period for its digital platform, FT.com. This trial provides readers with a unique opportunity to explore the full range of features and content available on the platform. In this article, we will delve into the details of the FT.com trial experience, highlighting the benefits and options available to users.
Unveiling the Features of FT.com’s Standard Digital Package
The FT.com trial offers users complete digital access to both the Standard Digital and Premium Digital packages. The Standard Digital package provides readers with a wealth of global news, analysis, and expert opinion. It serves as a comprehensive journalistic offering, covering a wide range of topics and providing readers with a well-rounded perspective on the world’s events.
Unlocking the Power of Premium Digital
For those seeking an even deeper dive into the world of business and finance, the Premium Digital package offers additional features. One of the standout features is access to “Lex,” the premier business column of the Financial Times. Lex provides incisive analysis and commentary on the latest business trends, offering readers valuable insights and perspectives.
In addition to Lex, the Premium Digital package includes 15 curated newsletters that cover key business themes with original, in-depth reporting. These newsletters serve as a valuable resource for professionals looking to stay informed about specific industries or areas of interest. With a focus on quality journalism and expert analysis, the Premium Digital package delivers a comprehensive and tailored news experience.
Flexibility and Choice: Changing Plans during the Trial
The FT.com trial allows users to change their subscription plan at any time during the trial period. By visiting the “Settings & Account” section, readers can easily switch between the Standard Digital and Premium Digital packages. This flexibility ensures that users can tailor their news consumption experience to their specific needs and interests.
The End of the Trial: What’s Next?
At the end of the trial period, readers have several options. If no action is taken, users will be auto-enrolled in the premium digital monthly subscription plan, which provides complete access to FT.com for $69 per month. However, for cost savings, readers can choose to pay annually and receive a 20% discount on the premium digital subscription.
Alternatively, readers may opt to downgrade to the Standard Digital package. This robust offering fulfills the needs of many users, providing access to a wide range of global news and analysis. By comparing the features of both packages, readers can make an informed decision about which plan best suits their needs.
Conclusion:
The FT.com trial experience offers readers a comprehensive and engaging way to explore the world of business and finance. With access to both the Standard Digital and Premium Digital packages, users can delve into a wealth of global news, analysis, and expert opinion. The flexibility to change plans during the trial period ensures that readers can tailor their news consumption experience to their specific preferences. Whether choosing to continue with the premium digital subscription or opting for the robust offerings of the standard digital package, the FT.com trial provides a glimpse into the future of news consumption.
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