Rakuten Viki Collaborates with Leading Korean Content Firms for International K-Drama Day

A Worldwide Celebration of Korean Drama to Recognize the Genre’s Global Appeal

Rakuten Viki, a prominent Asian-focused streaming platform, is teaming up with leading Korean content firms, including CJ ENM and Webtoon, to launch an exciting event called International K-Drama Day. Set to take place on November 29th, the event aims to celebrate the immense popularity of Korean dramas worldwide. With the recent success of films like “Parasite” and series like “Squid Game,” Korean content has gained significant traction outside of Asia. International streamers are now actively seeking to license, co-produce, and commission Korean movies, scripted dramas, and unscripted series. This event serves as a testament to the genre’s growing global fandom.

CJ ENM and Webtoon’s Contributions to International K-Drama Day

CJ ENM, a prominent Korean entertainment company, will be releasing a special segment of their popular show “Ketchup!” The segment will feature an interview with the producer of hit dramas “My Lovely Liar” and “Our Blooming Youth,” as well as behind-the-scenes footage that offers a glimpse into the creation of Korean dramas.

Webtoon, Naver’s digital comics platform, will host an in-app reading event where fans can enjoy episodes of original digital comics that have been adapted into popular K-dramas. Titles such as “A Good Day to Be a Dog,” “Perfect Marriage Revenge,” “True Beauty,” “The Girl Downstairs (Doona!),” “Sweet Home,” and “Vigilante” will be available for fans to read. Additionally, fans will have the opportunity to win passes to watch the live-action series adaptations.

Expanding Korean Culture’s Influence

The younger, digital-native generations have developed new ways of interacting with Korean content and have embraced various aspects of Korean culture. This includes learning the Korean language and exploring Korean cuisine. Weee!, the largest online Asian supermarket in the United States, will curate a specially themed shopping list for fans to purchase snacks featured in popular K-dramas. They will also share techniques on how to recreate Korean dishes at home, allowing fans to immerse themselves further in the world of K-dramas.

Physical Events and Exciting Prizes

From November 29th to December 2nd, fans in the Los Angeles area can experience the International K-Drama Day event in person. They can visit the Bopomofo Cafe and enjoy a limited-edition Viki Blue Boba lychee-flavored tea. Additionally, they will receive a one-month free trial of a Viki Pass subscription.

Rakuten Viki will also host a quiz in partnership with Duolingo, allowing fans to test their knowledge of the Korean language for a chance to win prizes, including subscriptions for Super Duolingo and Rakuten Viki. Furthermore, one lucky fan will have the opportunity to win an all-expenses-paid trip to Korea. The winner will embark on a guided K-drama tour, visiting iconic destinations depicted in shows such as “Guardian: The Lonely and Great God” (aka “Goblin”), “Boys Over Flowers,” “Tale of the Nine-Tailed,” “The Red Sleeve,” “Reborn Rich,” and “Hotel del Luna.”


International K-Drama Day is set to be a groundbreaking event that showcases the global appeal of Korean dramas. Rakuten Viki’s collaboration with leading Korean content firms, CJ ENM and Webtoon, demonstrates the industry’s recognition of the genre’s immense popularity. As viewership of Korean content continues to soar, events like these provide fans with unique opportunities to engage with their favorite shows and characters in various formats. With the celebration of Korean culture extending beyond entertainment, it’s clear that Korean dramas have become a significant cultural phenomenon worldwide.






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