Seattle’s Layers sandwich truck partners with local brand strategy and interactive studio, People People, to create a visually stunning brand identity reminiscent of a Wes Anderson film.
In a city known for its thriving food scene, Seattle’s Layers sandwich truck has made a name for itself by offering delicious sandwiches on the go. Now, the popular food truck has taken a bold step by opening a permanent space to sell its delectable creations. To ensure that Layers stands out in a sea of Seattle restaurants, the owners turned to local brand strategy and interactive studio, People People, to create a visually captivating brand identity. Inspired by the whimsical aesthetic of Wes Anderson films, People People has crafted a brand that transports customers to a lakeside sandwich shop straight out of the movies.
A Visual Identity Fit for a Film
With the goal of capturing the charm and nostalgia of a Wes Anderson film, People People approached the Layers project with a unique vision. Drawing inspiration from Anderson’s Moonrise Kingdom, the team aimed to create a brand that would evoke the same sense of wonder and delight. By infusing traditional elements with a touch of whimsy, they sought to transport customers to a lakeside summer camp, complete with picnics, rowboats, diving boards, and classic striped beach towels.
Bringing the Brand to Life
The collaboration between Layers and People People resulted in a comprehensive branding package that went beyond the typical deliverables. Alongside menus, merchandise, and signage, the team also designed custom wallpaper to further immerse customers in the Layers experience. The wallpaper, featuring vibrant patterns and playful illustrations, adds an extra layer of visual appeal to the space, making it truly unique.
Embracing the Allure of Wes Anderson
The popularity of Wes Anderson’s films, evident in cultural phenomena like TikTok trends, has shown that people are drawn to the idea of living in a whimsical and aesthetically pleasing world. People People recognized this appeal and sought to create a brand that would tap into that desire. By infusing the Layers brand with elements reminiscent of Anderson’s distinctive style, they have created a space that not only offers delicious sandwiches but also provides a memorable and immersive experience for customers.
The Power of Branding
The collaboration between Layers and People People highlights the importance of branding in the competitive food industry. In a city where farm-to-table aesthetics dominate, Layers stands out with its unique visual identity. By creating a brand that feels like it has been lifted from a film, Layers has tapped into the power of storytelling and nostalgia, creating a sense of connection and intrigue for customers.
A Feast for the Senses
Beyond the visual elements, the Layers brand also aims to provide a sensory experience for customers. The carefully crafted menu, filled with mouthwatering sandwich options, tantalizes taste buds. The merchandise, adorned with the brand’s distinctive illustrations, allows customers to take a piece of the Layers experience home with them. From the moment customers step into the space, they are enveloped in a world that stimulates both their visual and gustatory senses.
Conclusion:
The collaboration between Layers and People People has resulted in a brand identity that is as delicious as the sandwiches themselves. By drawing inspiration from Wes Anderson’s films, People People has created a visually stunning and immersive experience for customers. The Layers brand stands out in a crowded food scene, offering not only delectable sandwiches but also a sense of nostalgia and wonder. In a world where branding is paramount, Layers and People People have proven that a visually captivating brand can elevate the dining experience to new heights.
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