Layers, a Seattle sandwich truck, partners with People People to create a visually captivating brand inspired by Wes Anderson’s films.
In a city known for its thriving food scene, two Seattle-based companies have joined forces to create a brand that stands out from the crowd. Layers, a popular sandwich truck, has expanded its business by opening a permanent space, and it turned to local brand strategy and interactive studio, People People, to develop its visual identity. Drawing inspiration from the whimsical world of Wes Anderson films, the collaboration has resulted in a brand that is both unique and visually stunning.
A Visual Identity Inspired by Moonrise Kingdom
Amidst a sea of Seattle restaurants embracing a serious “farm-to-table” aesthetic, Layers and People People decided to take a different approach. They wanted to create a brand that would transport customers into a Wes Anderson film, specifically envisioning what a lakeside sandwich shop in Moonrise Kingdom would look like. The goal was to capture the whimsy and charm of Anderson’s films and bring them to life through Layers’ brand.
Bringing the Wes Anderson Aesthetic to Life
The collaboration between Layers and People People involved the creation of various brand elements, including menus, merchandise, signage, and even custom wallpaper. Shannon Palmer, the creative director at People People, explains that they aimed to evoke the carefree feeling of summer with their designs. Drawing inspiration from lakeside summer camps, picnics, row boats, diving boards, and classic striped beach towels, they carefully crafted a visual identity that captures the essence of a nostalgic summer experience.
Embracing the Allure of Wes Anderson Films
The decision to draw inspiration from Wes Anderson’s films was not arbitrary. The popularity of channels like TikTok has showcased the widespread appeal of actually living in a Wes Anderson world. The fictional brand Mendl’s, developed for The Grand Budapest Hotel, featured traditional elements that drew audiences into its specific world. Similarly, Layers’ branding aims to transport customers into a whimsical and nostalgic environment that feels straight out of a Wes Anderson film.
Going Beyond Traditional Deliverables
The collaboration between Layers and People People went beyond the typical branding deliverables. While they created menus, merchandise, and signage, they also designed custom wallpaper to further enhance the immersive experience. The attention to detail and the incorporation of elements that evoke a sense of nostalgia and summer fun set Layers apart from other Seattle restaurants.
Conclusion:
The collaboration between Layers and People People has resulted in a brand that is both visually captivating and unique. By drawing inspiration from Wes Anderson’s films, they have created an immersive experience that transports customers into a whimsical lakeside sandwich shop. The attention to detail and the incorporation of nostalgic elements have set Layers apart from other Seattle restaurants, allowing it to carve out its own distinctive identity. As customers step into Layers, they are not just enjoying a sandwich but entering a world that feels straight out of a Wes Anderson film.
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