Seattle-based sandwich truck, Layers, partners with local brand strategy and interactive studio, People People, to create a visually stunning brand identity that channels the spirit of a Wes Anderson film.
In a city known for its thriving food scene, where farm-to-table aesthetics dominate, Layers, a popular sandwich truck in Seattle, has taken a unique approach to stand out from the crowd. Teaming up with local brand strategy and interactive studio, People People, Layers has unveiled a visually captivating brand identity that draws inspiration from the whimsical world of Wes Anderson films. With custom wallpaper, menus, merchandise, and signage, Layers aims to transport its customers to a lakeside sandwich shop straight out of a Wes Anderson movie.
1: A Fusion of Food and Design
The collaboration between Layers and People People goes beyond the typical client-agency relationship. Together, they embarked on a mission to create a brand that not only reflects the essence of Layers’ sandwiches but also captures the imagination of its customers. By tapping into the visual storytelling techniques often seen in Wes Anderson’s films, the team aimed to create a unique and immersive experience for Layers’ patrons.
2: The Wes Anderson Influence
Wes Anderson’s films are known for their distinctive visual style, characterized by vibrant colors, meticulous set design, and nostalgic aesthetics. People People drew inspiration from this cinematic universe, envisioning what a lakeside sandwich shop in a Wes Anderson film might look like. The result is a brand identity that exudes charm, nostalgia, and a touch of whimsy.
3: Evoking the Spirit of Summer
Layers and People People wanted to capture the carefree essence of summer in their brand identity. Through custom wallpaper featuring images of lakeside summer camps, picnics, row boats, diving boards, and classic striped beach towels, they aimed to transport customers to a nostalgic and idyllic summer getaway. The goal was to create an environment that not only serves delicious sandwiches but also offers a delightful and memorable experience for visitors.
4: Beyond the Sandwiches
The collaboration between Layers and People People extended beyond the creation of menus, merchandise, and signage. It was a holistic approach to branding that aimed to create a cohesive and immersive experience for customers. By paying attention to every detail, from the design of the space to the packaging of the sandwiches, Layers and People People aimed to create a brand that resonates with customers on multiple levels.
5: The Power of Visual Identity
The success of Layers’ collaboration with People People lies in the power of visual storytelling. By evoking the spirit of Wes Anderson’s films, Layers has tapped into a collective longing for nostalgia and escapism. The brand’s unique visual identity has garnered attention not only from local customers but also from social media platforms like TikTok, where the allure of living in a Wes Anderson film has become a popular trend.
Conclusion:
Layers and People People have created a brand identity that goes beyond the typical farm-to-table aesthetic seen in Seattle’s food scene. By channeling the whimsical world of Wes Anderson films, Layers offers its customers a unique and immersive experience. Through attention to detail and a focus on visual storytelling, Layers and People People have crafted a brand that stands out and captures the imagination of its patrons. As Seattle continues to embrace innovative and creative culinary concepts, Layers’ collaboration with People People sets a new standard for the blending of food and design in the city’s vibrant food scene.
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