People People’s Visual Identity Transforms Layers into a Wes Anderson-inspired Lakeside Sandwich Shop
In a delightful collaboration between Seattle-based sandwich truck Layers and local brand strategy and interactive studio People People, a whimsical and visually captivating brand concept has emerged. Departing from the serious “farm-to-table” aesthetic that dominates many Seattle restaurants, Layers and People People have created a brand that appears to be plucked straight from a Wes Anderson film. With a nod to the allure of living in a Wes Anderson world, the collaboration has resulted in a brand identity that is both nostalgic and enchanting.
A Brand Inspired by Wes Anderson’s Moonrise Kingdom
Drawing inspiration from the aesthetics of Wes Anderson’s Moonrise Kingdom, the creative minds at People People and Layers embarked on a journey to imagine what a lakeside sandwich shop in a Wes Anderson film would look like. The goal was to create a brand that would transport customers into a whimsical world, evoking a sense of nostalgia and playfulness.
Bringing the Filmic Aesthetic to Life
The collaboration between Layers and People People involved the creation of various brand elements, including menus, merchandise, signage, and custom wallpaper. The team at People People aimed to capture the essence of a carefree summer by incorporating elements such as lakeside summer camp vibes, picnics, row boats, diving boards, and classic striped beach towels.
The Power of a Unique and Memorable Visual Identity
By deviating from the typical branding approach seen in the restaurant industry, Layers and People People have created a visual identity that stands out from the crowd. The fusion of the whimsical Wes Anderson-inspired aesthetic with the concept of a lakeside sandwich shop creates a unique and memorable experience for customers. The brand’s distinctive visual identity not only draws attention but also helps to establish an emotional connection with customers, inviting them to step into a world of nostalgia and imagination.
Embracing the Allure of Wes Anderson’s World
The success of Wes Anderson’s films, with their meticulously crafted and visually stunning worlds, has captivated audiences worldwide. Layers and People People tapped into this cultural phenomenon, recognizing the appeal of experiencing life within a Wes Anderson film. By infusing their brand with elements reminiscent of Anderson’s distinctive style, they have tapped into a desire for escapism and the opportunity to immerse oneself in a whimsical and enchanting environment.
Elevating the Customer Experience
The collaboration between Layers and People People goes beyond visual aesthetics. By creating a brand that transports customers into a whimsical world, Layers aims to enhance the overall customer experience. The carefully curated visual elements, from the custom wallpaper to the merchandise, contribute to a cohesive and immersive experience that extends beyond the sandwiches themselves. This attention to detail and commitment to creating a unique atmosphere sets Layers apart from other sandwich shops and elevates the entire dining experience.
Conclusion:
Layers and People People have successfully crafted a brand concept that transcends the traditional boundaries of the restaurant industry. By drawing inspiration from the enchanting worlds of Wes Anderson films, they have created a brand identity that is both nostalgic and captivating. Through meticulous attention to detail and a commitment to creating a unique customer experience, Layers has transformed into a lakeside sandwich shop straight out of a Wes Anderson masterpiece. This collaboration serves as a reminder of the power of branding to transport customers to new and imaginative realms, leaving a lasting impression and fostering a sense of connection and delight.
Leave a Reply