The Grammy-winning artist brings her unique style to NBCUniversal’s fall campaign promoting the Games of the XXXIII Olympiad in Paris.
Megan Thee Stallion, the acclaimed recording artist, takes center stage in the second promotional spot for NBCUniversal’s coverage of the Paris Olympics. The promo, titled “Thee Paris Olympics,” debuted during NBCU’s Thanksgiving Day programming and showcases Megan’s performance at the Palace of Versailles, accompanied by U.S. High Performance dressage horses as her backup dancers. The spot aims to capture the spirit and excitement of the upcoming Games, set to take place in Paris in 2024.
A Surprising Olympic Moment
The promo surprises viewers with a fantastical scene at Versailles, where Megan performs alongside dressage horses. The spot then transitions to an executive boardroom, where skeptical marketing executives listen to Megan’s declaration of “Thee Olympics, Hot Girl Style.” This unexpected and entertaining twist aims to capture the attention of viewers and create excitement for the upcoming Games.
A Collaborative Effort
NBCUniversal worked closely with US Equestrian, the national governing body of equestrian sport in the United States, to ensure an authentic portrayal of dressage training and highlight athletes competing at the highest level. The promo features Olympians such as Laura Graves, Ashley Holzer, and Kasey Perry-Glass, as well as Paris 2024 hopefuls Katherine Bateson-Chandler, Anna Buffini, and Susie Dutta. This collaboration adds credibility and authenticity to the campaign.
Music and Production
Music producer Harvey Mason Jr. played a key role in creating the modernized version of the popular Olympic anthem “Bugler’s Dream” that is heard in the promo. The collaboration between Megan Thee Stallion and Harvey Mason Jr. adds a unique and contemporary touch to the traditional Olympic theme, further enhancing the overall appeal of the spot.
The Reimagined Paris Olympics
The Paris Olympics organizers are taking a fresh approach to the Games, aiming to make them more accessible to the public and showcase the beauty of the city. Competitions will be held at iconic Parisian landmarks, including beach volleyball at the Eiffel Tower, equestrian events at the Palace of Versailles, and urban sports at Place de la Concorde. Additionally, the surfing competition will take place in Tahiti, part of French Polynesia, adding an exotic element to the Games.
NBCUniversal’s Coverage
In May, NBCUniversal announced that the NBC broadcast network and streaming service Peacock will be the primary platforms for its coverage of the Olympic Games Paris 2024. With extensive coverage across linear, social, and digital platforms, NBCUniversal aims to bring the excitement of the Games to audiences worldwide. The promo featuring Megan Thee Stallion is just the beginning of a larger campaign that will feature additional versions with different talent in the coming months.
Conclusion:
Megan Thee Stallion’s starring role in NBCUniversal’s “Thee Paris Olympics” promo adds a fresh and captivating element to the promotion of the upcoming Games. The surprising and entertaining spot showcases the artist’s unique style, while also highlighting the collaboration between NBCUniversal, US Equestrian, and music producer Harvey Mason Jr. As the Games of the XXXIII Olympiad draw closer, the promo sets the stage for an exciting and memorable event in Paris in 2024.
Leave a Reply