Moth Oddities and Other Local Businesses Seek Support on Small Business Saturday
As Small Business Saturday approaches, small businesses in Northeast Minneapolis are grappling with the aftermath of the pandemic. Moth Oddities, a vintage shop in the area, is among the many establishments that are still recovering from the economic downturn caused by COVID-19. With tight budgets and a reliance on word-of-mouth and social media, these businesses are counting on the support of their community to survive. This article explores the challenges faced by small businesses in the area and highlights the importance of shopping local on Small Business Saturday.
The Disproportionate Impact on Small Businesses
According to the National Institute of Health, small businesses were particularly hard-hit by the pandemic. Moth Oddities co-owner Ian O’Neill explains that their tight budget makes it difficult to invest in extensive marketing campaigns. Instead, they rely on word-of-mouth and social media to spread the word about their business. The pandemic has made it even more challenging for them to recover, as they face limited resources and decreased foot traffic.
Moth Oddities’ Holiday Market
To encourage support for small businesses, Moth Oddities is hosting a holiday market on Small Business Saturday. Co-owner Ian O’Neill emphasizes the importance of supporting other small businesses and fostering a sense of community. The market will feature vendors like Black Cat Jewelry, owned by Yaz Lo, who believes in the power of supporting local businesses and giving back to the community. This event provides an opportunity for shoppers to discover unique products while directly supporting local entrepreneurs.
Small Business Saturday vs. Black Friday
While Black Friday is traditionally associated with large retailers and big discounts, Small Business Saturday offers a chance to prioritize local businesses. According to a report by Bankrate, 60 percent of holiday shoppers are likely to spend on Small Business Saturday, surpassing the 56 percent likely to shop on Black Friday. This shift in consumer behavior reflects a growing awareness of the importance of supporting small businesses and the positive impact it has on local economies.
The Resilience of Travel-Based Businesses
Marissa Montgomery, owner of Montgomery Collection, a leather travel goods company, acknowledges the challenges faced by travel-based businesses during the pandemic. However, she also highlights the excitement of seeing people return to traveling. As restrictions ease and travel resumes, businesses like Montgomery Collection are slowly recovering and adapting to the changing landscape.
Bringing Back Black Friday on Broadway
The Northside Economic Opportunity Network, led by President Warren McLean, aims to revitalize the Northside community by supporting small businesses. One initiative is the “Black Friday on Broadway” event, which will host around 50 small businesses at Hawthorn Crossings. This event not only provides a platform for businesses to showcase their products but also contributes to the overall momentum and growth of the Northside community.
Conclusion:
As Small Business Saturday approaches, it is crucial to recognize the challenges faced by small businesses in Northeast Minneapolis and beyond. The pandemic has disproportionately affected these establishments, making it even more vital for the community to come together and support them. By shopping local and participating in events like Moth Oddities’ holiday market and “Black Friday on Broadway,” individuals can make a tangible difference in the lives of small business owners. As we navigate the post-pandemic world, let us remember the resilience and importance of these local establishments and continue to support them in their recovery.
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