A new musical explores the cultural impact of Betty Crocker and the changing roles of women in the 20th century.
In the realm of American kitchen culture, few names are as iconic as Betty Crocker. What began as a mere signature on letters to homemakers in 1921 evolved into a larger-than-life persona on radio and television, representing General Mills for over 80 years. Betty Crocker became a symbol of American homemaking, offering recipes, advice, and comfort to millions of households. Now, a new musical titled “I Am Betty” premieres at St. Paul’s History Theatre, delving into the journey of women in the 20th century through the lens of this beloved kitchen queen.
The Creative Team Behind “Betty”:
The creative team behind “I Am Betty” includes playwright Cristina Luzárraga, composer Denise Prosek, and director Maija Garcia. Luzárraga, at 34 years old, brings a fresh perspective to the story, while Prosek, co-founder of Theater Latté, lends her musical talents to the production. Garcia, known for her work on Broadway’s “Fela,” adds her expertise as the director. Together, they aim to shed light on the power and innovation of women behind the Betty Crocker brand.
The Multifaceted Icon:
“Betty” takes a multifarious look at the iconic Betty Crocker and her impact on women’s struggles throughout history. From her rise as a beacon of hope in the 1940s to her decline in the face of the feminist movement, Betty’s image both helped and hindered women’s progress. The musical explores the complexities of Betty’s persona, showcasing her vivacious, optimistic, and loving nature, while also acknowledging that she didn’t represent everyone.
The Legacy of Betty Crocker:
Betty Crocker’s influence extended far beyond the kitchen. Her face adorns the Big Red Book, a collection of recipes that has sold over 75 million copies since 1950. Many cookbooks bear the marks of repeated use, with tattered and stained pages testifying to Betty’s enduring popularity. During World War II, Betty became a patriotic symbol, rallying the nation during a time of crisis. Different women have represented Betty over the years, reflecting the changing times and societal expectations.
The Two Bettys:
The musical introduces two Bettys to represent the diverse women who played the role of Betty Crocker. The first act focuses on Marjorie Husted, a home economist and businesswoman who played a pivotal role in developing and promoting Betty Crocker. Husted turned Betty into a newspaper columnist and broadcast star, but she faced sexism and was paid significantly less than her male counterparts. The second act centers on Barbara Jo Davis, a Black dietitian who spent 20 years in General Mills’ test kitchen. Davis’s story highlights the contributions of women of color in shaping Betty’s legacy.
Decade-by-Decade Pastiche:
“I Am Betty” offers a century-long journey through the past, allowing the creative team to create decade-by-decade pastiches. Composer Denise Prosek drew on various musical styles, including 1920s ragtime, 1930s Andrews Sisters-esque harmonies, and classic Hollywood movie musicals of the 1940s. The 1950s are represented by boy-band music infused with doo-wop, while the 1960s feature protest songs as women fought for equal rights. The show culminates with an Elton John-inspired, gospel-influenced ballad, capturing the essence of the 1980s.
Conclusion:
“I Am Betty” is a tribute to the enduring legacy of Betty Crocker and the evolving roles of women in American society. Through the power of music and storytelling, the musical explores the impact of this iconic figure on the lives of ordinary people. Betty Crocker may have started as a signature, but she became a symbol of hope, comfort, and validation for women across the nation. As the curtains rise on this new production, audiences will be reminded of the remarkable journey of Betty Crocker and the women she represented.
Leave a Reply