I Am Betty” premieres at St. Paul’s History Theatre, celebrating the cultural impact of Betty Crocker and her influence on the evolving role of women in the 20th century.
In the world of homemaking and cooking, few names are as iconic as Betty Crocker. From her humble beginnings as a signature on letters to homemakers in the 1920s, Betty Crocker grew into a cultural figure that embodied the American ideal of the wholesome homemaker. Now, a new musical titled “I Am Betty” premieres at St. Paul’s History Theatre, exploring the journey of women in the 20th century through the rise and diminution of the kitchen queen who became America’s homemaking confidante.
The Evolution of Betty Crocker:
Betty Crocker, a creation of General Mills, evolved from a faceless red spoon to a beloved figure who answered questions from ordinary housewives and fraternized with Hollywood stars. Playwright Cristina Luzárraga, who wrote the story for “I Am Betty,” highlights how Betty reflected the changing roles of women in the home. In a time when women lacked role models and outlets for validation and joy, Betty offered recipes, advice, and comfort, becoming a beacon of hope for many.
The Creative Team:
The creative team behind “I Am Betty” includes Denise Prosek as the composer and Maija Garcia as the director. With a nine-member all-female cast, the production aims to reflect the power of the women behind the brand. Garcia emphasizes the invisible work of women that often goes uncredited and underrated, highlighting the innovation and ingenuity that brings marvels to life.
Betty Crocker’s Impact:
Betty Crocker’s influence extended far beyond the kitchen. Her image adorned the Big Red Book, a collection of recipes that has sold over 75 million copies since 1950. Betty also served as a patriotic symbol during World War II, rallying the nation in a time of crisis. However, Betty’s image and message faced challenges as the feminist movement gained momentum. While she offered vivaciousness, optimism, and a quick and easy solution to busy lives, she didn’t represent everyone.
Exploring the Icon:
“I Am Betty” takes a multifaceted look at the icon, delving into her impact on women’s struggles. The musical uses two Bettys to represent the various women who played the role on radio, TV, and in print. The first act focuses on Marjorie Husted, a home economist and businesswoman who played a pivotal role in developing and promoting Betty Crocker. The second act highlights Barbara Jo Davis, a Black dietitian who spent two decades in General Mills’ test kitchen. By showcasing these women, the musical celebrates their contributions and addresses issues of sexism and diversity.
A Musical Journey:
The century-long span of “I Am Betty” offers an opportunity to create pastiches that reflect each decade. Composer Denise Prosek drew on various musical styles, including 1920s ragtime, Andrews Sisters-esque harmonies for the 1930s, and classic Hollywood movie musicals for the 1940s. The musical also incorporates boy-band music infused with doo-wop for the 1950s, protest songs for the fight for equal rights in the 1960s, and ’70s R&B. The show culminates with an Elton John-ish, gospel-influenced ballad, capturing the essence of the 1980s.
Conclusion:
“I Am Betty” at St. Paul’s History Theatre celebrates the enduring legacy of Betty Crocker and the evolving role of women in the 20th century. Through music and storytelling, the musical explores the impact of this cultural icon and the women who shaped her image. Betty Crocker’s journey reflects the changing dynamics of homemaking and the struggles and triumphs of women throughout history. As audiences experience the musical, they are invited to reflect on the influence and significance of Betty Crocker in American culture and the ongoing pursuit of gender equality.
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