I Am Betty” premieres at St. Paul’s History Theatre, celebrating the iconic figure who became America’s homemaking confidante.
In 1921, Betty Crocker began as a signature on letters to homemakers, but she soon evolved into a cultural phenomenon that embodied the changing roles of women in the 20th century. From offering recipes and advice to becoming a beacon of hope, Betty Crocker became a symbol of validation and joy for many women. Now, her journey is being celebrated in a new musical called “I Am Betty,” which premieres at St. Paul’s History Theatre. This musical charts the rise and diminution of the iconic kitchen queen and explores the impact she had on the struggles of women throughout the years.
The Creative Team Behind “Betty”
The creative team behind “I Am Betty” includes playwright Cristina Luzárraga, composer Denise Prosek, and director Maija Garcia. With a nine-member all-female cast, the production aims to reflect the power of the women behind the Betty Crocker brand. The invisible work of women, often uncredited and underrated, has shaped the marvels of our lives through innovation and ingenuity.
The Multifarious Icon
“Betty” takes a multifarious look at the iconic figure, exploring her impact on women’s struggles. While Betty Crocker trended with the times, she never led them. The question of whether Betty Crocker’s image has been helpful or harmful to women is a complex one. She offered vivacious, optimistic, and loving advice, but she did not represent everyone. The musical aims to capture the nuances of Betty’s legacy, showcasing the different women who played the role on radio, TV, and in print.
From Marjorie Husted to Barbara Jo Davis
The first act of the musical centers on Marjorie Husted, a home economist and businesswoman who played a pivotal role in the development and promotion of Betty Crocker. Husted turned Betty Crocker into a newspaper columnist and broadcast star during her 26 years at the Washburn-Crosby Co., a predecessor to General Mills. Despite her significant contributions, Husted faced sexism and was paid a fraction of what the salesmen made.
The second act focuses on Barbara Jo Davis, a Black dietitian who spent 20 years in General Mills’ test kitchen. After retiring, Davis and her husband ran a successful barbecue sauce company. The musical highlights the struggles and triumphs of these women, offering a comprehensive view of Betty Crocker’s impact on the lives of women.
Musical Styles Through the Decades
The century-long span of the musical allows for the creation of decade-by-decade pastiches. Composer Denise Prosek drew on different musical styles to craft the songs for “Betty.” From 1920s ragtime to Andrews Sisters-esque harmonies, classic Hollywood movie musicals, and boy-band music inflected by doo-wop, the musical captures the essence of each era. Protest songs and R&B represent the 1960s and 70s as women strove for equal rights and power. The show also includes vaudeville-style numbers and pays homage to the music of the 1980s before culminating in an Elton John-ish, gospel-influenced ballad.
Conclusion:
“I Am Betty” at St. Paul’s History Theatre is a celebration of the iconic figure who became a symbol of hope, validation, and joy for women across America. The musical explores the multifaceted legacy of Betty Crocker, showcasing the women behind the brand and the struggles they faced. Through a diverse range of musical styles and a comprehensive look at Betty’s journey, the production offers a thought-provoking reflection on the changing roles of women in the 20th century. “I Am Betty” is a testament to the power of storytelling and the enduring impact of cultural icons like Betty Crocker.
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