A new musical explores the journey of Betty Crocker and her impact on American culture
Betty Crocker, the iconic figure of homemaking, has been a staple in American households for nearly a century. From her humble beginnings as a signature on letters to homemakers, Betty evolved into a real-ish person on radio and TV, offering recipes, advice, and comfort to millions of women across the country. Now, a new musical titled “I Am Betty” premieres at St. Paul’s History Theatre, delving into the life and legacy of this cultural icon. The musical charts the journey of women in the 20th century through the rise and diminution of Betty Crocker, exploring her influence, her impact on women’s struggles, and her enduring relevance in American society.
The Creative Team Behind “Betty”
The creative team behind “Betty” includes playwright Cristina Luzárraga, composer Denise Prosek, and director Maija Garcia. Luzárraga, who wrote the story for the musical, highlights Betty’s role in reflecting the changing roles of women in the home. Prosek, the composer, brings the musical to life with a diverse range of musical styles that represent each decade of Betty’s journey. Director Maija Garcia, known for her work on Broadway’s “Fela,” aims to shed light on the invisible work of women that often goes uncredited and underrated.
A Multifarious Look at an Icon
“Betty” takes a multifaceted approach to exploring the life of Betty Crocker. The musical examines her impact on women’s struggles and the question of whether her image has been helpful or harmful to women. Betty’s persona evolved over the years, from the Stepford housewife of the 1950s to a more contemporary figure in the face of the feminist movement. While she may not have represented everyone, Betty’s message of recognizing the value of homemaking still resonates with many.
The Power of Betty Crocker
Betty Crocker’s success is evident in the enduring popularity of her cookbooks. The Big Red Book, adorned with Betty’s face, has sold over 75 million copies since 1950, becoming a staple in many American households. During World War II, Betty also served as a patriotic symbol, rallying the nation during a time of crisis. The musical pays homage to the women who represented Betty over the years and explores the complexities of her image in a changing society.
The Women Behind the Brand
The casting choice for “Betty” is deliberate, with a nine-member all-female cast playing multiple characters. This decision aims to reflect the power of the women behind the Betty Crocker brand and acknowledge the often invisible work of women in shaping American culture. The show celebrates the innovation and ingenuity of women, which often goes unnoticed but contributes to the marvels of everyday life.
Conclusion:
“I Am Betty” offers a captivating exploration of the life and legacy of Betty Crocker, from her rise as a cultural figure to her enduring impact on American society. The musical highlights Betty’s influence on women’s struggles, her role in reflecting changing gender roles, and her ability to provide comfort and validation to generations of homemakers. Through a diverse range of musical styles and a multifaceted portrayal of Betty, the show invites audiences to reflect on the complexities of this iconic figure and the enduring power of women in shaping our world.
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