Paste Magazine breathes new life into Jezebel, the feminist news and opinion site, after its closure by G/O Media.
In a surprising turn of events, Paste Magazine, an Atlanta-based entertainment and culture publication, has acquired Jezebel, the renowned feminist news and opinion site. After its former owner, G/O Media, announced the closure of Jezebel and the layoff of its staff, Paste Magazine stepped in to revive the beloved platform. With a commitment to preserving Jezebel’s editorial independence and distinctive voice, Paste Magazine aims to bring back the fearless, female-empowering content that Jezebel was known for.
The Acquisition:
While the terms of the sale remain undisclosed, Paste Magazine has acquired the Jezebel brand and its extensive archive of content. Although none of the former Jezebel employees are currently on board, Josh Jackson, co-founder and editor-in-chief of Paste Magazine, has been in talks with them about returning to the publication. Jackson sees the acquisition of Jezebel as a significant step in expanding Paste Magazine’s reach.
Reviving Jezebel:
To quickly revive Jezebel, Paste Magazine plans to have a “soft launch” this week, featuring new content written by its own writers. Following the initial relaunch, Paste Magazine intends to hire an editor-in-chief and additional staff members to further develop the site. Jackson emphasizes the dedication of Paste Magazine’s team, who are all fans of Jezebel and its unique voice.
Preserving Jezebel’s Legacy:
Josh Jackson expresses his honor in bringing Jezebel back to life and highlights the importance of preserving the critical information and content that Jezebel readers have come to rely on. He believes that Jezebel’s commitment to storytelling and its distinctive voice make it a perfect addition to Paste Magazine’s portfolio.
Splinter’s Relaunch:
As part of the deal with G/O Media, Paste Magazine also acquired politics site Splinter, which had been shut down in 2019. Jackson plans to relaunch Splinter ahead of the 2024 U.S. presidential election, aiming to provide insightful political coverage. This move demonstrates Paste Magazine’s ambition to diversify its offerings and engage with a broader audience.
The Evolution of Jezebel:
Jezebel was initially launched in 2007 by Gawker Media, under the tagline “Sex. Celebrity. Politics. With Teeth.” After Gawker Media faced bankruptcy due to a lawsuit by Hulk Hogan, Jezebel, along with other Gawker sites, was sold to Univision. Eventually, the site changed hands again in a sale to G/O Media. The recent acquisition by Paste Magazine marks another chapter in Jezebel’s eventful history.
Conclusion:
With Paste Magazine’s acquisition of Jezebel, the feminist news and opinion site is set to make a comeback, promising to deliver its distinctive voice and empowering content once again. The revival of Jezebel not only preserves its legacy but also provides a platform for important discussions on sex, celebrity, and politics. As Paste Magazine expands its reach, the relaunch of Jezebel and the planned revival of Splinter demonstrate the company’s commitment to diverse and engaging journalism. This acquisition breathes new life into Jezebel, ensuring that its critical information and storytelling continue to resonate with readers for years to come.
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