LG and Odeon Multicines Launch World’s First 100% LED-Equipped Cinema Complex

LG Miraclass LED technology and Dolby Atmos sound revolutionize the movie-watching experience at the Gran Plaza 2 Shopping Center in Majadahonda, Spain.

In a groundbreaking move that promises to redefine the cinematic experience, LG Business Solutions and Odeon Multicines have joined forces to open a state-of-the-art cinema complex in Majadahonda, Spain. This cutting-edge venue, located in the Gran Plaza 2 Shopping Center, boasts the distinction of being the world’s first 100% LED-equipped and Dolby Atmos-ready cinema complex. With LG’s Miraclass LED technology and Dolby Atmos sound, moviegoers can expect an unparalleled visual and auditory experience that surpasses traditional cinema projection systems.

LG Miraclass LED Technology Sets a New Standard for Visual Brilliance

LG’s Miraclass LED technology takes center stage at the new Odeon cinema complex, offering a level of visual brilliance that has never been seen before. This LED cinema display integrates over eight million pixels with a pitch of 2.5mm and DCI P3 color accuracy, enabling the screen to showcase up to 68.7 million different colors. The result is a picture quality that is ten times brighter than traditional cinema projection systems, with over eight million self-luminescent pixels that deliver deep blacks and infinite contrasts. This groundbreaking technology sets a new standard for visual excellence in the world of cinema.

Dolby Atmos Sound Immerses Moviegoers in a Sonic Wonderland

To complement the stunning visual experience, the Odeon cinema complex is equipped with Dolby Atmos sound capabilities. Dolby Atmos is an audio technology that allows sound to move around and above the audience, creating a truly immersive and three-dimensional soundscape. With its ability to precisely position and move sounds, Dolby Atmos brings movies to life in a way that was previously unimaginable. The combination of LG’s Miraclass LED technology and Dolby Atmos sound ensures that moviegoers are fully immersed in a sonic wonderland, enhancing their overall cinematic experience.

Unparalleled Comfort and Flexibility

The new Odeon cinema complex not only offers groundbreaking visual and auditory experiences but also prioritizes the comfort of its patrons. The cinema screens are equipped with LG climate solutions, Multi V, which provide optimal air conditioning throughout the venue. LG’s Multi V solution includes air handling units with direct expansion batteries, allowing for precise control of temperature, humidity, and air quality. This ensures that moviegoers can enjoy their favorite films in a comfortable and refreshing environment.

Versatility and Capacity for All Audiences

The Odeon cinema complex features a range of screening rooms to cater to different audience sizes and preferences. Three of the rooms boast 55 square meter screens with LG Miraclass 4K LED quality, accommodating between 60 and 120 seats. These larger screens provide an immersive viewing experience for larger audiences. The remaining screens are designed for smaller groups, with a capacity of up to 40 people and a screen area of 14 square meters. This versatility allows the cinema complex to cater to a wide range of moviegoers, ensuring that everyone can enjoy their favorite films in the best possible setting.

Energy Efficiency and Sustainability

In addition to its groundbreaking technology and exceptional comfort, the Odeon cinema complex is also committed to sustainability. LG’s Multi V solution offers performances that are 40% higher than traditional rooftop equipment, resulting in a significant reduction in energy consumption associated with air conditioning in large spaces. This commitment to energy efficiency aligns with the growing demand for sustainable practices in the entertainment industry.

Conclusion:

The collaboration between LG Business Solutions and Odeon Multicines has resulted in the world’s first 100% LED-equipped and Dolby Atmos-ready cinema complex. With LG’s Miraclass LED technology and Dolby Atmos sound, moviegoers at the Gran Plaza 2 Shopping Center in Majadahonda, Spain, can expect an unparalleled visual and auditory experience. This groundbreaking technology, combined with a focus on comfort and sustainability, sets a new standard for the future of cinema. As audiences continue to seek immersive and innovative experiences, the Odeon cinema complex stands as a testament to the power of technology to transform the way we enjoy movies.


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