The paradox of Shera Seven, a popular TikTok dating expert, and the wave of regressive and nihilistic dating advice flooding the platform.
In the vast realm of the internet, there are certain creators who captivate audiences despite their controversial content. One such figure is Shera Seven, the YouTube livestreamer known for providing dating advice to frustrated single women. With her witty comebacks and humorous delivery, Shera has gained a substantial following on TikTok, where she shares snippets of her streams. However, Shera Seven is just one of many dating experts on the platform, and their rise raises questions about the nature of their advice and its impact on modern dating norms.
The TikTok Dating Expert Phenomenon:
The emergence of dating experts on TikTok, especially those with regressive and nihilistic viewpoints, has become a growing trend. By tailoring their content to the platform, these self-proclaimed experts gain views by making controversial statements in the first few seconds of their videos. They often present their worldviews as “hard truths” or “telling it like it is,” pushing back against feminist dating norms. While some experts lean on gender essentialism and traditional gender roles, others incorporate New Age concepts or draw inspiration from outdated self-help books.
The Paradox of Shera Seven:
Shera Seven, also known as the “sprinkle sprinkle” lady, is a prime example of the paradox within the TikTok dating expert community. Despite her humor and entertainment value, her advice often revolves around marrying rich and viewing men as mere financial resources. Shera’s popularity stems from her battle-of-the-sexes approach to dating, where she encourages women to use men for their money, emphasizing the idea that men are inherently untrustworthy. While she may not espouse hatred for women like some other TikTok dating experts, her perspective reduces women to objects and devalues their worth based on traditional attractiveness.
The Appeal of Nihilistic Dating Advice:
The traction gained by these videos reflects a disillusionment with modern dating practices, particularly the gamification of dating apps that promote a constant search for someone better. Dating apps have contributed to a sense of disposability and entitlement among users, leading to frustration and burnout. Additionally, the growing financial divide between single and partnered individuals has made the worldview offered by TikTok dating coaches more tempting. Many young women, burdened by economic strains, seek alternative ways to find a partner who can alleviate their financial pressures. The allure of a wealthy partner providing financial stability can overshadow the need for personal growth and self-care.
Complex Views on Gender Roles:
While some TikTok dating experts perpetuate traditional gender roles, research suggests that people’s views on gender roles are more nuanced than they often report. Even individuals who claim to desire equal partnerships in marriage often hold more conventionally gendered ideals when it comes to dating. Sociological studies reveal that many women, across various age groups and backgrounds, want to push back against the gendered roles they grew up with. They seek caring partners who share household responsibilities and are emotionally attuned. However, norms that challenge traditional gender roles can create anxiety, leading some to yearn for a return to simpler times.
Conclusion:
The rise of TikTok dating experts, including figures like Shera Seven, highlights the complex dynamics of modern dating and the influence of social media platforms. While some experts claim to empower women by encouraging them to seek what they want, their advice often reduces women to objects and perpetuates harmful stereotypes. The popularity of these videos reflects a disillusionment with modern dating practices and a desire for alternative ways to find a partner. However, it is crucial to critically examine the messages conveyed by these experts and consider the implications of embracing a worldview that devalues personal growth and equality in relationships.
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