Luxury automaker Genesis ventures into the off-road market with the GV70 Project Overland, a collaboration with off-road company Delta, combining luxury design with decades of off-road expertise.
As interest in off-roading and overlanding continues to grow among auto and outdoor enthusiasts, luxury automaker Genesis has decided to tap into this trend. Teaming up with off-road company Delta, Genesis has unveiled the GV70 Project Overland, a concept that merges the brand’s renowned luxury design with Delta’s 40+ years of experience in developing off-road concepts. This partnership aims to cater to the increasing demand for off-road-focused vehicles while maintaining the hallmark luxury that Genesis is known for.
1: Enhancing Off-Road Capability
Delta began with a standard GV70 and made several modifications to enhance its off-road capabilities. The vehicle was raised and widened by 1.9 inches, providing improved ground clearance and stability. To tackle rough terrains, 18-inch Classic B-Rugged wheels were fitted with Continental ATR all-terrain tires, ensuring optimal traction and durability. These modifications lay the foundation for the GV70 Project Overland’s ability to handle various off-road challenges.
2: Aesthetics and Functionality
In addition to the mechanical enhancements, the GV70 Project Overland boasts several visual and functional upgrades. The roof features an integrated PIAA light bar, illuminating the path ahead during nighttime off-road adventures. A custom-designed roof rack adds both aesthetic appeal and practicality, providing ample space for carrying gear and equipment. Baja-style LED lights are seamlessly integrated into the lower front fascia, further enhancing visibility in challenging off-road conditions.
3: Interior and Technical Specifications
While Genesis has not released specific details or images of the GV70 Project Overland’s interior, it is expected to uphold the brand’s luxurious standards. As for the technical specifications, enthusiasts hope for a diesel-powered variant. In Europe, the GV70 offers a 2.2-liter 201 horsepower turbo diesel I4 engine, delivering an impressive 325 pound-feet of torque. Although it is uncertain if this specific engine option will be available in the Project Overland, Genesis’ long-term partnership with Delta suggests that future models may offer a range of off-road accessories and powertrain options.
4: The Future of Luxury Off-Roading
The collaboration between Genesis and Delta signifies the luxury automaker’s commitment to exploring new market segments and catering to evolving customer preferences. With the growing popularity of off-roading and overlanding, the GV70 Project Overland represents Genesis’ foray into the off-road market. While this concept vehicle may not be available for customers, it serves as a glimpse into the brand’s potential future offerings. By combining luxury design with off-road capabilities, Genesis aims to provide a unique and exciting experience for enthusiasts seeking both luxury and adventure.
Conclusion:
Genesis’ partnership with Delta to create the GV70 Project Overland demonstrates the luxury automaker’s willingness to adapt to the evolving demands of consumers. As interest in off-roading and overlanding continues to rise, Genesis recognizes the opportunity to offer a luxury vehicle that can tackle rugged terrains. While specific details about the interior and technical specifications remain undisclosed, the GV70 Project Overland serves as a promising glimpse into the potential future of luxury off-roading. With its unique combination of luxury design and off-road expertise, Genesis aims to captivate the imaginations of auto and outdoor enthusiasts alike, providing them with a vehicle that seamlessly blends luxury and adventure.
Leave a Reply