Assistant Director Jacob S. Jacob and former player Aden Frosch to lead Northwood Esports into a new era of success
Northwood University is proud to introduce its new leadership team for Northwood Esports, the nation’s first collegiate esports dynasty. Assistant Director Jacob S. Jacob and former player Aden Frosch, both graduates of Northwood University, will take the reins of the program, which has already achieved remarkable success since its inception in 2019. With a rich history that includes two world championships, 14 national titles, and 57 conference championships, Northwood Esports is considered the leading collegiate esports program in the United States.
A Legacy of Success
Under the guidance of Coach Elsen, Northwood Esports has become a dominant force in the collegiate esports landscape. Coach Elsen, who was recognized as the Program Director and Coach of the Year by the National Association of Collegiate Esports, has now passed the torch to Jacob. As an integral member of the Northwood Esports team, Jacob has learned directly from Coach Elsen, ensuring a smooth transition and continuity of success for the program.
The Ideal Pair
Jacob will be joined by Aden Frosch, a former Northwood Esports player who has excelled as a team manager and content production lead. Frosch’s experience and deep understanding of the program make him an invaluable asset to the leadership team. Both Jacob and Frosch bring a wealth of knowledge and a passion for esports, making them the ideal pair to continue the program’s legacy of excellence.
Professional Opportunities
One of Jacob’s top priorities is to continue the tradition of Northwood Esports players being recruited by professional competitive esports teams. To date, seven players from the program have gone on to play professionally, a testament to the quality of talent nurtured at Northwood University. Jacob’s expertise in player development and recruitment will ensure that Northwood Esports remains a pipeline for aspiring esports professionals.
Elevating the Industry
Frosch’s involvement with Elevate, an esports organization dedicated to player management and professionalism, further enhances the leadership team’s capabilities. Through his roles as operations director and community manager, Frosch has honed his skills in team management and community building. His experience will be instrumental in fostering a supportive and inclusive environment within Northwood Esports.
A Growing Program
Northwood University’s Esports Management Degree Program has experienced rapid growth, becoming one of the most sought-after degrees at the university. Approximately 150 students participate in esports, either competitively or recreationally, highlighting the program’s popularity and appeal. The program’s success extends beyond the world of competitive gaming, with graduates finding employment in various roles within the rapidly expanding esports industry.
Conclusion:
With the appointment of Jacob S. Jacob and Aden Frosch as the new leadership team for Northwood Esports, Northwood University solidifies its position as the leading collegiate esports program in the United States. Their combined expertise and passion for esports will ensure the continued success of the program, both on the competitive stage and in preparing students for careers in the burgeoning esports industry. As Northwood Esports enters a new chapter, the future looks bright for this pioneering program.

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